Once again, Microsoft has cemented their reputation for being the cosmic black hole of innovation and originality. At this point, it’s more pitiable than infuriating. Yes, it irritated me that they knocked off the MacOS interface for the first Windows release, then later realized the changes they made to keep it original stunk, so they knocked off the interface again with less modifications for Windows 95. They did it again when they brutalized Netscape to create Internet Explorer, and yet again, raped RealPlayer’s interface to give birth to Windows Media Player. Microsoft officially announced their intention to continue the trend when they released the X-Box to compete with the Sony Playstation 2 and Nintendo Game Cube, demonstrating their gift for mediocrity.
Now that the Apple iPod has surrounded the digital music industry with it’s ubiquitous white earbuds, Microsoft has decided to grab a piece of the action. Unfortunately, they’ve demonstrated yet again that they really don’t have an innovative bone in their bloated, slothful corporate body with the introduction of the Microsoft Zune. Forget about the fact that the Zune doesn’t support Microsoft’s own PlayForSure music format, whose website proudly proclaims the wonders of buying PlayForSure compatible devices… which exclude the iPod and Zune but include the comparable Zen by Creative Labs. Hrm… “Zen” and “Zune.” Coincidence?

Let’s just forget that the device has built in WiFi that can only be used to transfer a music file to another Zune. We can overlook the fact that the Zune is incapable of being used as an external hard drive, in spite of its moderate 30 gigabytes. Let’s also not concern ourselves with the fact that, unlike Apple’s simple and affordable $0.99/song iTunes store, Microsoft is selling songs for 79 “Microsoft points,” which is the company’s slippery way of reducing credit card fees at their end. They’ll give you instant points, and then collect the money later by running multiple cards through their processing system all in one batch, reducing the “per transaction” fee that banks charge retailers. If anyone needs to pinch pennies, it’s Microsoft. Besides, what could be easier than calculating 79.8 Microsoft points per US dollar, purchasable in $5 blocks? It’s definitely cheaper than iTunes Store, but by the time I do the math, I’d rather just pay the extra 19.2 cents.
Instead, let’s shift our focus on style. The Apple iPod, like most Apple products, offers an innovative and esthetically attractive product. The iPod control pad has become the archetype of personal device interfaces, and it’s stark yet sleek design has made it a hit. Even the somewhat less attractive Limited Edition U2 version still catches the eye.
The Microsoft Zune, on the other hand, is about as stylish as any Wal-Mart bargain-bin find. With its translucent cheap-looking plastic case and big black gamepad button, the only eyes it will catch is those of iPod users who snicker at you, and wonder when you’re going to purchase the Zune Pocket Protector and Zune Taped Glasses Earphone accessories.
You would think that, even without a hint of innovation, they would at least attempt to emulate current technology. Instead, the Zune looks stylized after four-year-old Palm devices.I’d also like to find out what brilliant mind sat down at his/her desk and said, “Okay, we’ll do black and white plastic, but we need another colour to set us apart from anyone else. How about brown? You know… like dirt… and feces!”
I personally have no loyalty to a single technology company. There are strengths and weaknesses to them all, so while I rarely play favourites, I’m calling Microsoft out on this one. Come on guys… at least TRY!